Variant A · legacy
Shorter visibility-led hero
Previous live copy: control/calm framing, visibility line first, no price in primary CTA, 10× closer to the surface elsewhere.
Open Variant AExperiment
Homepage A/B
Test the execution-state homepage against the previous control/calm copy.
Variant B · default
Persistent execution (live default)
Current homepage: crash resume / replay / deltas, priced Pro CTA ($29/month), 14-day money-back near the fold, 10× secondary in Evidence.
Open Variant B (live default)How to measure
- Primary: click-through to
/get/and checkout start. - Secondary: scroll to pricing, time on page, bounce.
- Run with roughly equal traffic for at least one week before calling a winner.
- Full notes:
brief/AB_TEST_PLAN.mdin the site repo.